Journal of Co-operative Studies 33(3), 228-246
Modified SWOT as a tool for formulating strategies of rural people business organisations in Northeast Thailand
Modified SWOT as a tool for formulating strategies of rural people business organisations in Northeast Thailand
Nuntiya Hutanuwatr and Yap Kioe Sheng
Vol 33(3), pp. 228-246
How to cite this article: Hutanuwatr , N. & Sheng, Y.N. (2000). Modified SWOT as a tool for formulating strategies of rural people business organisations in Northeast Thailand. Journal of Co-operative Studies, 33(3), 228-246.
Abstract
The SWOT process - a systematic strategy formulation procedure which is generally employed by business organisations - was modified and introduced for formulating the strategies of Thai Rural People Business Organisations (RPBOs) which belong to farmers who are poor, having primary education, and being in a disadvantaged position. This study, through an action research approach, demonstrated that at least three Thai RPBOs were able to successfully use the SWOT process (Strengths, Weaknesses, Opportunities, and Threats) as a tool for formulating their strategies with certain limitations, conditions, and techniques. Leaders of all the RPBOs, based mainly on their own initiative and decision making, were able to pursue the whole process of the SWOT actively and consistently. This study also has found that the SWOT process is a potential fool for formulating strategies of Thai RPBOs.
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